2017 Campaigns
Resetting The Rules
For Grocery Marketing
Don’t Be A Solitary Sampler Move With The Times
Solus Is Soulless
Together Is Better
Multi-brand Experiential Is So Much More Engaging
From Stock To Store To Sales
We Know Grocery Inside - Out
Multi Award-winning Multi-brand, Multi-channel
Grocery Marketing
Brand Belief
The Go To Grocery Experts
So What’s Your
Category Or Occasion?
Brand Belief – The Multi Award-winning, Market-leading, Originators of
Multi-brand, Multi-channel Grocery Promotional Marketing!
Our New 2017 Category & Occasion Campaigns Programme
Why it works...
Because It Mirrors the Way
Consumers Actually Shop!
Simply, consumers don’t go into a supermarket to
buy one product, they buy a basket or trolley full of products for specific uses or occasions and it’s that occasionality and a consumer desire for greater product or occasion knowledge, that lies at the
heart of Brand Belief’s campaigns.s
Just Some Of The Cool
Brands We Work With....
Febuary 2017
January 2017
BACK TO CAMPAIGNS
NEW
1st Come Diet With Us
Targeting The Post-Xmas Annual Get Fit & Weight Loss Market -
January 2017
Categories we'D like to fill!
Slimming aids
Vitamins / Supplements
Lo-cal meals
Yoghurt
Cereal / Bars
Fruit Juice
Meat-free
Water
Health foods
New Non-Store Format –
Aimed at the huge weight-loss and dietary market, the new format 1st Come Diet With Us campaign will promote a healthy and active lifestyle to all those many consumers keen to shed post festive period pounds and to get back into shape.
5 Key Campaign Activational Channels
VISIT WEBSITE
info@brandbelief.co.uk
1. Engaged Experiential RoadShow
- 3 London + 2 Regional mainline stations – Victoria & Liverpool Street
& Waterloo and Birmingham New Street + Manchester Piccadilly - 3 Major shopping centres reaching 300k
- Engaging with 200k min 25k perfect-serve sample per sponsor
2. Pop-ups Engaged Experiential
- Pop-ups / Exercise Classes at major city locations
3. Mobile Experiential
- Money-off coupon app. across any retailer with brand
insight options
4. Media / Social Media / Online
- Media reach 10 million ABC1 families
- National/regional competitions – 130+ titles
- Major Social Media focus Facebook, Instagram & Twitter
- Come Diet With Us website – 120k usv’s
5. Promotional
- In-store & cross promotional activity
- Online coupon redemption
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the above
minimum 2017 campaign target achievements!
OK sounds good, so how much… find out here;
NEW
1st Time 4 Teatime
Back to campaigns
A Fully Integrated Teatime / Early Evening Meal Focussed Campaign –
February 2017
8 Teatime Categories available
ones we'd like to fill!
Tea
Biscuits/cakes
Ready meals
Bread
Butter/Dairy spreads
Baked Beans/Pasta
Burgers/Sausages/Fish
Condiments
Spreads Jams/Preserves
Soup
Pies/Pizza
Jacket Potatoes/Wedges/Chips
Although not quite high-tea anymore, teatime is still a very important meal occasion wherever it is taken and with 12 billion teatime occasions each year, consumers are finding the late afternoon break or early evening meal as popular as ever!
5 Key Campaign Activational Channels
1. Engaged Experiential RoadShow
- 25 Large Format Tesco & Sainsbury’s stores across London/South East
- 1 London station Waterloo or Victoria.
- Reaching 300k, engaging with 225k min 25k perfect-serve samples per sponsor
- PoS & media support at all visits
2. Mobile Experientail
- Money-off coupon app. across any retailer with brand
insight options
3. Media / Social Media / Online
- Media reach 8 million ABC1 families
- National/regional competitions – 100+ titles
- Major Social Media focus Facebook, Instagram & Twitter
- Time 4 Teatime website – 100k usv’s
4. Promotional
- In-store & cross promotional Teatime activity
- Online coupon redemption
5. Trade Support
- Tesco HQ visit
- Category Marketing/Buyers Factfile/mailings
- GSM & store liaison and support
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed
the above minimum 2017 campaign
target achievements
OK sounds good, so how much… find out here;
info@brandbelief.co.uk
Back to campaigns
3rd A Better Breakfast
A Fully Integrated Breakfast Focussed Campaign –
March 2017
Up to 10 Breakfast Categories available in 2017
2016 – 2nd A Better Breakfast
Campaign Performance
- RoadShow reach 587k & 349k samples
- 92% FoS/PoS activation + 61% local media visit coverage
- Average uplift +303% on-the-day & +38% on-going
- Media coverage 12.6 million across 189 titles
- Media value £587k
- Social Media coverage 290k engagements
- Overall Consumer acceptance +86%
Plus 3rd National Deskfast Day March 27th 2017
The 3rd National Deskfast Day returns on Monday March 27th to celebrate all those poor souls who are forced to enjoy breakfast at their desks! National Deskfast Day
pop-ups will appear at major mainline stations on the
27th March and as A Better Breakfast sponsor you can
get involved!
3rd A Better Breakfast -
Bigger & Better than 2016 –
Breakfast is a huge market with 21 billion* breakfast occasions each year and at long last, after years of decline, it’s starting to grow again albeit slowly at +0.7%* YoY with 600k* fewer consumers now skipping breakfast! Possibly and recently helped by the A Better Breakfast campaigns! *Kantar/Grocer
A Better Breakfast returns for a third time to encourage consumers to make time for the day’s most important meal!
5 Key Campaign Activational Channels +
1. Engaged Experiential RoadShow
- 50 Large-format Tesco & Sainsbury’s stores across London/South/East/Midlands +2 London mainline stations Waterloo & Victoria
- Reaching 550k consumers & engaging with 400k.
- A min 45k perfect-serve samples per sponsor & supporting FoS
- PoS & media support at all visits
2. Mobile Experiential
- Money-off coupon app. across any retailer with brand insight options
3. Media / Social Media / Online
- Reach 12 million ABC1 x3 National/regional competitions
- 150+ titles Major Social Media focus Facebook, Instagram & Twitter
- A Better Breakfast website – 200k usv’s
4. Promotional
- In-store & cross promotional breakfast activity
- Online coupon redemption
5. Trade Support
- At both HQ & store level, including HQ visit, store liasion
& stock control
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the
above minimum 2017 campaign
target achievements
And The Cost… find out here;
info@brandbelief.co.uk
< Back to campaigns
Back to campaigns
3rd National Deskfast Day
Breakfast At Work – A fully integrated Media & Experiential Campaign – Monday March 27th 2017
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3 Levels of Campaign Involvement;
Headline Sponsor / Main / Support
2nd National Deskfast Day Performance
- Part of 2nd A Better Breakfast campaign
- Social Media activity gained 26k Likes/Followers
in just 48 hours! - 46 Pieces Deskfast Day editorial reached 6.8 million
- Deskfast RoadShow at Victoria station engaged
with 35k commuters
Focussed On-the-Go or At-Work Breakfasts, National Deskfast Day is back for a 3rd time!
After two years as part of A Better Breakfast and in line with the growing time-poor trend of breakfasting at, or on the way to work, the 3rd National Deskfast Day returns on Monday March 27th to celebrate all those poor souls who are forced to enjoy breakfast at their desks!
Now a Stand alone Activity with 5 Key Campaign Activational Channels!
1. Major Media Focus
- Up to 100 items national & regional coverage before, on and after the Day Reach 10 million; Value £200k.
2. Engaged Experiential
- Deskfast Day celebrations at Waterloo & Liverpool Street stations
3. Social Media
- Extensive Facebook, Twitter Instagram coverage.
Up to 100k engagements.
4. Pop-up Deskfasts
- Bringing breakfast to the workplace at office, shop & factory locations across London / South & Midlands.
5. Best for Breakfast
- The search for the best ‘at-work’ deskfast experience.
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the
above minimum 2017 campaign
target achievements
Find Out The Cost Of
Each Level here;
info@brandbelief.co.uk
March 2017
March 27th 2017
Back to campaigns
2nd WorldbeerathoN
A·B·C Emphasis - Fully Integrated Ales, Beers & Ciders Campaign –
April 2017
Twice As Big As 1st Event!
WorldbeerathoN returns in April to help consumers know more about their A, B, C’s – premium/craft bottled Ales, World Beers and specialty Ciders, with a major integrated experiential RoadShow and media campaign.
6 key Campaign Activational Channels!
10 A.B.C Categories available -
3 Ales / 4 World Beers / 3 Premium Ciders
1st WorldbeerathoN Campaign Performance
- RoadShow reach 300k & 175k samples
- 75% FoS/PoS activation + 71% local media visit coverage
- Average uplift +310% on-the-day & +33% ongoing
- Media coverage 8 million across 139 titles
- Media value £351k
- Socia Media coverage 133k engagements
- Overall Consumer acceptance +83%
1. Engaged Experiential RoadShow
- 50 Large-format Tesco & Sainsbury’s stores across London/Home Counties/East/Midlands +3 London mainline stations Waterloo, Liverpool & Victoria
- Reaching 550k, engaging with 400k.
- A min 45k perfect-serve samples per sponsor
- PoS & media support at all visits
2. Pop-up Engaged Experiential
- Pop-up ABC Bars in major city locations
3. Mobile Experiential
- Money-off coupon app. across any retailer with brand insight options
4. Media / Social Media / Online
- Media reach 12 million ABC1 x3 National/regional competitions
- 150+ titles Major Social Media focus Facebook,
Instagram & Twitter - WorldbeerathoN website– 250k usv’s
5. Promotional
- In-store & cross promotional WorldbeerathoN activity
- Online coupon redemption
6. Trade Support
- Tesco HQ visits. Category Marketing/Buyers Factfile/mailings. GSM/store liaison and support
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the
above minimum 2017 campaign
target achievements!
And The Cost… find out here;
info@brandbelief.co.uk
back to campaigns
NEW 1ST Mixorama
A Fully Integrated At-home Cocktails Campaign May 2017
Up to 10 Spirits/
Liqueurs/Aperitifs/
Mixers Categories
available in 2017
Gin
Vodka
Rum – White / Spiced / Dark
Scotch
Cognac/Brandy
Whiskey/Bourbon
Coffee/Chocolate Liqueurs
Helping Consumers Mix-it-up pre summer!
Aimed at £½ billion ‘at home’ cocktails market, Mixorama will be mixing it up in the key pre-summer period teaching consumers how to mix cocktails at home. So what better time to introduce the UK’s first-ever experiential grocery cocktail promotion - May 2017.
6 Key Campaign Activational Channels!
1. Engaged Experiential RoadShow
- 25 Large format Tesco & Sainsbury’s stores across London/Home Counties +2 London mainline stations Liverpool St & Victoria
- Reaching 550k, engaging with 250k.
- A min 20k perfect-serve samples per sponsor
- PoS & media support at all visits
2. Pop-up Engaged Experiential
- Pop-up Cocktail Bars at major London locations
3. Mobile Experiential
- Money-off coupon app. across any retailer with brand insight options
4. Media / Social Media / Online
- Media reach 12 million ABC1 x3 National/regional competitions - 150+ titles
- Major Social Media focus Facebook, Instagram & Twitter
- Mixorama website– 150k engagements/usv’s
5. Promotional
- In-store & cross promotional Mixorama activity
- Online coupon redemption
6. Trade Support
- Tesco HQ visit
- Category Marketing/Buyers Factfile/mailings
- GSM/store liaison and support
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the above
minimum 2017 campaign target achievements!
And The Cost… find out here;
info@brandbelief.co.uk
May 2017
April 2017
back to campaigns
21st National BBQ Week
BBQ Comes of Age - The Market-leading BBQ Campaign – May 29th – June 4th 2017
1. Major Media Focus
- 200 items national & regional coverage + 50 competitions during the week.
- Reach 25 million; Value £600k
2. Social Media
- Major activity across Facebook, Twitter & Instagram.
- Targeted reach of 150k
3. Pop-up Guerrilla Grillings
- Gorilly & friends return for a series of pop-up grillings across London /
South & Midlands
4. BBQ Baptas
- The BBQ Video competition returns with the chance to win online Grill Glory
5. Britain’s Best BBQ’er
- After a well-deserved break, Britain’s Best BBQ’er returns with the chance to win real Grill Gloy
6. Mobile Experiential
- Appy Barbi, money-off coupon app. across any retailer with brand insight options
7. BBQ Blog & Website
- The UK’s biggest BBQ Blog and Website returns for a 21st time
8. Promotional/on-pack
- Use of Official NBQW Sponsor status on all brand and media communications including on-pack
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the above
minimum 2017 campaign target achievements!
One of the UK’s Top 5 Awareness Weeks*
*PR Week
And The Cost… find out here;
The UK’s biggest BBQ focussed Campaign returns for its 21st time!
Without doubt, the major force in the growth of BBQ culture in the UK since 1997, having been the ‘catalyst for growth in the BBQ market’* and ‘fundamental in changing consumer attitudes to BBQ’*. National BBQ Week returns for a record-breaking 21st time and will once again be encouraging everyone to really go for the grill! *Mintel & The Grocer
8 Key Campaign Activational Channels!
20th National BBQ Week
2016 Campaign Performance
- Overall Media reach 29.9 million
- Overall Media worth £704k
- 243 Pieces NBQW editorial reached 27.6 million; worth £570.6k
- 54 NBQW competitions across Week; Reach 2.4 million, worth £133.4k
- Overall Social Media Likes/Followers 33.5k; Impressions 287k;
Worth £29.4k - NBQW Campaign website 53.7k isv’s
- Guerrilla Grilling pop-up experiential 44 venues across London, including 20 Majestic
3 Levels of Campaign Involvement;
Headline Sponsor / Main / Support
info@brandbelief.co.uk
VISIT WEBSITE
back to campaigns
Gastro Alfresco – 21st Anniversary Event!
The Market-leading, Multi Award-winning Fully Integrated Summer Eating & Entertaining Campaign Now in its 21st Year! –
June/July 2017
UP TO 10 ALFRESCO FOOD & DRINK
CATEGORIES AVAILABLE
2016 – 20th Gastro Alfresco
Campaign Performance
- RoadShow coverage 75 large-format stores; 40 Tesco & 35 Sainsbury's + In or Out Pop-ups & Tesco HQ visit to WGC
- RoadShow reach 580k and directly engaged experiential sampling to 356k, average 65k per sponsor
- 95% FoS/ 90% PoS activation +87% local media visit coverage
- Average uplift +342% on-the-day & +55% on-going
- Media coverage 24 million across 163 titles
- Media value £753k
- Social Media coverage 242k engagements
- Overall Consumer acceptance +95%
1. Engaged Experiential RoadShow
- 75 Large-format Tesco & Sainsbury’s stores
- 2 Major shopping centres reaching 900k
- Engaging with 750k min 80k perfect-serve samples per sponsor
- Supporting FoS, PoS & media support at all visits.
2. Pop-up Engaged Experiential
- Gastro on the Go pop ups at key major city locations
3. Mobile Experiential
- Money-off coupon app. across any retailer with brand insight options
4. Media / Social Media / Online
- Media reach 24 million ABC1 families
- National/regional competitions – 250+ titles
- Major Social Media focus Facebook, Instagram & Twitter
- Gastro-Alfresco website – 350k engagements
5. Promotional
- In-store & cross promotional activity
- Online coupon redemption
6. Trade Support
- At both HQ & store level, including HQ visit,
store liaison & stock control
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the above
minimum 2017 campaign target achievements!
OK sounds good, so how much… find out here;
info@brandbelief.co.uk
VISIT WEBSITE
Our Best-ever Gastro Alfresco
Multi-brand grocery promotional marketing comes of age with the multi award-winning, market leading campaign ‘at home’ eating & entertaining campaign returns at the beginning of June for its 21st anniversary, running till end July and covering over 75 Large-format Tesco & Sainsbury’s stores across the UK.
6 Key Campaign Activational Channels
June / July 2017
29.05.17 - 04.06.17
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4th It’s Lunchtime
A Fully Integrated Lunchtime
Focussed Campaign –
Sep 2017
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Over 60% Bigger Than 2016
With 12 billion lunch and lunchbox occasions each year, lunchtime is big business, so following three highly successful years, our It's Lunchtime campaign will return for a fourth time in September 2017 with the aim to once again ’Liven Up Lunch’.
6 Key Campaign Activational Channels!
UP TO 10 LUNCHTIME CATEGORIES AVAILABLE
2015 – 2nd It’s Lunchtime
Campaign Performance
- 30 Large-format Tesco & Sainsbury's + 2 Stations Victoria & Waterloo
- RoadShow reach 356k & 265k samples
- 73% FoS/ 97% PoS activation + 77% local media visit coverage
- Average uplift +343% on-the-day & +55% on-going
- Media coverage 8 million across 163 titles
- Media value £403k
- Social Media coverage 142k engagements
- Overall Consumer acceptance +83%
- Average PRol= x7.9
1. Engaged Experiential RoadShow
- 50 Large-format Tesco & Sainsbury’s stores across London/South/East /Midlands + 2 London mainline stations; Waterloo & Victoria
- Reaching 550k consumers & directly engaging with 400k.
- A min 45k perfect-serve samples per sponsor & supporting FoS,
PoS & media support at all visits
2. Pop-ups Engaged Experiential
- Pop-ups Lunchbox & Lunchercise cafes at major city locations
3. Mobile Experiential
- Money-off coupon app. across any retailer with brand
insight options
4. Media / Social Media / Online
- Reach 12 million ABC1
- x3 National/regional competitions – 130+ titles
- Major Social Media focus Facebook, Instagram & Twitter
- It's Lunchtime website
- Overall 120k+ engagements
5. Promotional
- In-store & cross promotional activity
- Online coupon redemption
6. Trade Support
- At both HQ & store level, including
HQ visit, store liaison & stock control
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the above
minimum 2017 campaign target achievements!
OK sounds good, so how much… find out here;
info@brandbelief.co.uk
September 2017
August 2017
back to campaigns
NEW 1st Summer Kool – Back to Skool
Aimed at the School Holidays & Return To School Market -
August 2017
Up to 8 Holiday & Back To School
categories available.
- Holiday treats
- Sun Products
- Snacks
- Soft Drinks
- Clothing/uniforms
- Sports equipment
- Computer equipment
- Classroom essentials
- Lunchbox
Areas we'd like to fill!
New Shopping Centre Format
Suddenly summer is here and then almost gone as parents begin the back to school planning for another term. The new Summer Kool, Back to Skool is targeted at the huge kids summer holidays and return to school market and runs in August 2017.
5 Key Campaign Activational Channels!
1. Engaged Experiential RoadShow
- 6 Major shopping centres across UK
- Reaching 250k,
- Engaging with 150k min 15k perfect-serve samples per sponsor
2. Pop-ups Engaged Experiential
- Pop-ups Holiday Shop/Classroom at major city locations
3. Mobile Experiential
- Money-off coupon app. across any retailer with brand
insight options
4. Media / Social Media / Online
- Reach 10 million ABC1 families
- National/regional competitions – 130+ titles
- Major Social Media focus Facebook, Instagram & Twitter
- Back to School website
- Overall 120k+ engagements
5. Promotional
- In-store & cross promotional activity
- Online coupon redemption
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the above
minimum 2017 campaign target achievements!
OK sounds good, so how much… find out here;
info@brandbelief.co.uk
2015 – 3Rd dINNER tO dINE fOR
Campaign Performance
- 40 Large-format Tesco & Sainsbury's + 2 Stations
- RoadShow reach 381k & delivered 227k samples
- 83% FoS/ 100% PoS activation + 74% local media visit coverage
- Average uplift +401% on-the-day & +57% on-going
- Media coverage 7.1 million across 129 titles
- Media value £420k
- Social Media coverage 82k engagements
- Overall Consumer acceptance +88%
- GSM approval rating +93%
- Average PRol= x8.3
5th Dinner To Dine For
A Fully Integrated ‘Big Night In’ / Meal-treat Focussed Campaign –
Oct 2017
1. Engaged Experiential RoadShow
- 50 Large-format Tesco & Sainsbury’s stores across London/South/East /Midlands + 2 London mainline stations; Waterloo & Victoria
- Reaching 550k consumers & directly engaging with 400k.
- A min 45k perfect-serve samples per sponsor & supporting FoS,
PoS & media support at all visits
2. Pop-ups Engaged Experiential
- Pop-ups Big Night In events at major city locations
3. Mobile Experiential
- Money-off coupon app. across any retailer with brand insight options
4. Media / Social Media / Online
- Reach 12 million ABC1
- x3 National/regional competitions – 130+ titles
- Major Social Media focus Facebook, Instagram & Twitter
- Dinner To Dine For website
- Overall 120k+ engagements
5. Promotional
- In-store & cross promotional Big Night In activity
- Online coupon redemption
6. Trade Support
- At both HQ & store level, including HQ visit, store liaison & stock control
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the above
minimum 2017 campaign target achievements!
OK sounds good, so how much… find out here;
Even Bigger n'Better 'Big Night In' than 2016
The Big Night In/ 'at-home' Meal-treat market is in major growth as consumers turn, in ever increasing numbers, to 'at home' eating & entertaining. The market is now worth over £1.3 billion and the Dinner To Dine For campaign returns for a fifth time in October to help brands maximise this major category potential.
6 Key Campaign Activational Channels!
Up to 10 Big Night In/Meal-treat
Categories available in 2017
back to campaigns
info@brandbelief.co.uk
back to campaigns
5th Get Wine Wise
Focussing On Wine Knowledge/Education in the £5 Billion Wine Market
Nov 2017
4th Get Wine Wise Over Twice As Big
As Previous Events!
Hugely successful and proving beyond doubt that there’s a real consumer need and desire for greater wine knowledge and information. The 5th Get Wine Wise event returns in the key pre Festive period and includes a fully integrated wine sampling RoadShow and media/promotional activity.
6 Key Campaign Activational Channels
Up to 10 Country/Varietal
Categories available in 2017
3rd get wine wise
Campaign Performance
- 24 Large-format Tesco & Sainsbury's + 1 Station
- RoadShow reach 289k & delivered 222k samples
- 83% FoS/ 100% PoS activation + 74% local media visit coverage
- Average uplift +310% on-the-day & +33% on-going
- Media coverage 7.1 million across 129 titles
- Media value £420k
- Social Media coverage 82k engagements
- Overall Consumer acceptance +89%
- GSM approval rating +95%
- Average PRol= x8.4
1. Engaged Experiential RoadShow
- 50 Large-format Tesco & Sainsbury’s stores across London/South/East /Midlands + 3 London mainline stations; Waterloo, Liverpool St & Victoria
- Reaching 550k consumers & directly engaging with 400k.
- A min 45k perfect-serve samples per sponsor & supporting FoS,
PoS & media support at all visits
2. Pop-ups Engaged Experiential
- Pop-ups Wine-bars/tasting at major city locations
3. Mobile Experiential
- Money-off coupon app. across any retailer with brand insight options
4. Media / Social Media / Online
- Reach 12 million ABC1
- x3 National/regional competitions – 150+ titles
- Major Social Media focus Facebook, Instagram & Twitter
- Get Wine Wise website
- Overall 150k+ engagements
5. Promotional
- In-store & cross promotional Wine activity
- Online coupon redemption
6. Trade Support
- At both HQ & store level, including HQ visit,
store liaison & stock control
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the above
minimum 2017 campaign target achievements!
OK sounds good, so how much… find out here;
info@brandbelief.co.uk
October 2017
November 2017
back to campaigns
6th National Wine Week
Helping Make Consumers More Wine Wise
Nov 27th - Dec 3rd 2017
Leading the Way in Wine Education & Understanding
National Wine Week returns for a 6th time with a mission to help consumers become more knowledgeable and wine aware in the £5 billion+ wine market and to be able to make more informed, not deal-driven, wine purchases and consumption choices.
7 Key Campaign Activational Channels!
3 Levels of Campaign Involvement; Headline Wine Sponsor / Main / Support
4th National Wine Week 2015
Campaign Performance
- Generic, unsponsored wine campaign
- Website & Social Media only campaign
- Overall reach 135k
1. Major Media Focus
- Major Media Focus – 150 items national & regional coverage + 50 competitions during the week. Reach 25 million; Value £500k
2. Social Media
- Major activity across Facebook, Twitter & Instagram.
Targeted reach of 150k
3. Major Media Wine Supplement
- Simple guide to wine supplement in key national press,
on geo-targeted basis.
4. Engaged Experiential RoadShow
- 3 London mainline stations; Waterloo, Liverpool St & Victoria
- Reaching 60k consumers & directly engaging with 20k.
- Min 7.5k perfect-serve samples per sponsor
5. Pop-ups Engaged Experiential
- Pop-ups Wine-bars/tasting at major city locations
6. Mobile Experiential
- Appy Barbi, money-off coupon app. across
any retailer with brand insight options
7. Mobile Experiential
- The leading wine Blog and Website
returns for a 6th time
Guaranteed Minimum 2017
Campaign Achievements!
We promise to meet or exceed the above
minimum 2017 campaign target achievements!
Find out the cost of each level here;
info@brandbelief.co.uk
back to campaigns
A Major New Multi-channel Grocery Initiative
NEW Perfect Pairings – Anytime 2017 –
Any Major Multiple
A Major New Brand Matching Initiative Linking Perfect Partners
in a Fully Integrated Campaign
2 Perfect Brands Partners per Campaign
Sometimes you just know that things go well together and we’ve all got our favourites such as Strawberries & Cream during summer, Tea & Toast for breakfast and of course
Fish & Chips for supper! Our new brand match promotion offers synergistic brands the chance to work together for mutual benefit at any major multiple across the UK.
2gether is Better - The Opportunity
- Two Brands
- Two Branded Pods + PoS
- Two Brand Believers (highly trained)
- Two additional areas of Brand Support Activities
2gether is Better - The Deal
Choose the level of experiential store coverage, three levels from 25 to 100 stores and up to 4 teams, plus support; all experiential sampling levels include Media/Social Media, Promotional and Trade Support activities.
1. Engaged Experiential - 3 Levels
- 2gether 25
- 2 matched brands 25 stores any major mult,
minimum 20k perfect-serve samples - or
2gether 50 - 2 matched brands 50 stores any major mult,
minimum 40k perfect-serve samples - or
- 2gether 100
- 2 matched brands 100 stores any major mult,
minimum 80k perfect-serve samples - or
2. Media / Social Media
- Supporting national & regional media coverage
- Targeted Social Media activity, including website
3. Promotional & Trade Support
- Cross promotional options
- HQ & store liaison & support to ensure maximum activation
2gether is much more impactful & cost-effective!
OK that's really new & innovative,
28.11.17 - 04.12.17
All Year
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Details of these and other
campaigns available shortly.
<
>
How It Works...
5 Key Campaign Channel Activation areas
- Engaged Experiential RoadShows
- Mobile Experiential
- Media & Social Media
- Promotions
- Trade Support at HQ & Store Level
Our 2017 Occasion &
Category Campaigns
Breakfast - April/May 2017
Breakfast at Work - 12th April 2017
Ales, Beers, Ciders - May/June 2017
Free From / Good For You – May/June 2017
BBQ - 29th May - 4th June 2017
Alfresco Eating & Entertaining - June/July 2017
Back To School - August 2017
Lunchtime - September 2017
Teatime - October 2017
Wine - November 2017
At-home Cocktails - November 2017
Wine Education - 28th Nov - 4th Dec 2017
Brand Matching - All year
Diet & Lifestyle - January 2018
Big Night In – Feb/Mar 2018
World Foods – TBC
Which Categories are relevant to Your Brand?
